When you need direction
Strategic consulting
Projects with a clear start and finish: diagnosis, planning, marketing, processes and pricing. You leave with a plan your team can actually carry out.
See it in the quoteStrategy consulting for startups and SMEs · Brazil and Canada
Real strategy from real people. And finished work at the end.
Diagnosis, a plan and, when it makes sense, ready-to-go delivery: website, prototype, AI automation and more.
Small and medium businesses deserve real attention.
Traditional consultancies
They charge months of your profit and hand you an 80-slide deck.
Automated tools
They produce generic, machine-made reports that nobody reads.
Biz of Cake
A consulting method, a price that fits your cash flow and two partners across the table. With AI working alongside us, the work comes out ready to use.
What we do
Three ways for us to work together. You choose where to start.
When you want someone in your corner
Monthly advisory
Hours set aside every month with Fernando and Mateus to run the plan, review the numbers and make decisions together. You choose the hours per week.
See it in the quoteWhen you need something that works
Biz LabNew
The front that builds. Content-managed websites, MVPs, pitch decks, AI automations and more, all built with the same method as our consulting.
Biz LabBiz Lab
From diagnosis to a product that works.
We use the best AI tools available, such as Claude and Gemini, to build in days what used to take months. People stay in charge: strategy, writing and decisions remain with us and with you.
01
Websites and landing pages
With a built-in content manager. You edit text and images yourself and host it wherever you like.
02
MVPs and prototypes
For businesses to test the idea with real customers or pitch it to investors.
03
AI automations
WhatsApp support, proposals, reports and routines that eat up your team's hours.
04
AI in your daily operations
We map where AI helps your business and train your team hands-on.
BR · R$
In Brazil
Startups and SMEs looking to move beyond improvisation: a solid digital presence, automated customer service and documented processes.
CA · CAD
In Canada
Startups and SMEs in Canada, including immigrant entrepreneurs, who need a website, pitch deck and operations ready to grow.
How it works
Three steps, no surprises.
1
A 40-minute call
Free, by video. We get to know your business and tell you plainly whether working together makes sense.
2
A fixed proposal
Deliverables, hours and price in writing. The quote you build on this page is the starting point.
3
Delivery and follow-up
We work in short cycles with agreed reviews. If you like, we keep going together with monthly advisory.
Pricing
Build your own quote.
Pick the deliverables. Each one comes with the hours it usually takes, and you can add hours wherever you want more depth. The price updates as you go.
Each deliverable comes with its base hours. Use + to add extra hours, 2 at a time.
About us
Two partners, one on each side of the map.
Fernando Suzana
Marketing Consultant · CanadaAdvertising professional and entrepreneur with 25+ years of international experience. UFMG graduate; master's from Insper; MBA from Newton Paiva; and a diploma from Greystone College (Canada)—specialist in communications, marketing and digital transformation.
View on LinkedIn
Mateus Castellano
Management Consultant · BrazilProduction engineer with an MBA in Business Management and BPM and experience across several industries. More than 10 years in planning and strategic management through process analysis, modelling and optimization in the BPM cycle, financial management, KPI rollout, data analysis for decision-making and AI solutions for business management.
View on LinkedInOur work
What we have built with people who trust us.
Clients we have served, products we helped get off the ground and a business we founded.
Oikos Turismo
Client · Travel agency for a discerning clientele · Belo Horizonte, Brazil
An honest picture of where the brand stood and a plan the team can run day to day.
Biz of Cake looked at Oikos from the outside and saw what we had stopped seeing. We came away with a candid diagnosis and a communications plan that fits our routine.
Área 38
Client · Group of companies · real estate, sports and hospitality
Ongoing consulting for several companies in one group, each with its own reality.
For six months Biz of Cake worked inside our group. Research, reports and documents that now guide decisions at the real estate firm, at Vila do Tênis and at Liberté.
TattooPop
Product · Digital platform for the tattoo market
From idea to a live product. Now on MVP Release 2.
Biz of Cake was with us from the first conversation about the idea to a live MVP. We are now on Release 2, and every product decision went through that partnership.
Livreh
Product · Flexible stays · Brazil
An alternative to Airbnb where a short stay can turn into a long one. Now operating in Brazil.
We went from an idea, a short stay that turns into a long one, to a platform operating in Brazil. Biz of Cake helped us shape the model and reach the MVP without wasting time.
Lumni
A business we founded · Communications agency for the real estate market
More than a year in operation, serving clients from start to finish.
We built Lumni from scratch: idea, brand, website and operations. That is where I saw how Fernando thinks about the whole business, not just the communications.
Shall we talk for 40 minutes?
No cost, no commitment. You leave the call with at least one useful idea for your business.
Or leave your details and we'll reach out.