Blog

Ideas for people who run their own business.

Practical articles on marketing, management and technology for small and mid-sized businesses, written by people who work with them every day.

Fernando SuzanaNovember 12, 2026 · 4 min read

Before you pay for ads: the marketing diagnosis every small business should run

Seven questions to answer in one week, before putting money into media. Because ads amplify what is already there, problems included.

Mateus CastellanoNovember 12, 2026 · 4 min read

The 5 numbers a small business owner should check every week

Neither deciding everything on gut feeling nor a dashboard with forty indicators. Five numbers, one spreadsheet and 30 minutes a week.